Matter becomes design that overcomes its limits, redefines them.

With Galaxy S25 Edge, in just 6mm, everything is transformed, changed and amazed.

Less than 6mm, the size that shapes art.

Introducing

UNDER SIX

Concept

Visitors will be greeted by shapes and installations consisting of lines no wider than 6mm, to immerse the guest in the true essence of the new smartphone.

A huge installation made up of LED strips, shows luminescent patterns and pulses. Inside it, however, the real protagonists, Galaxy S25 Edge, can be seen.

Supported vertically by a thin wire, they mix and blend with the LED strips, but once in front you can admire the totally new design and the animations running on the vivid screen.

Photo Opportunity

After seeing the smartphones, guests will be able to star in a shot that embodies Edge's philosophy, redefining matter. Thanks to a special transparent and knurled layer, the striped effect (also about 6mm) will make it possible to take photos with a strong visual impact.

Journey Experience

Render